GreenSquare/Accord merger

Update for customers

GreenSquare and Accord have come together as one – which means you are now a GreenSquareAccord customer.

GreenSquare Group and GreenSquare Community Housing have merged with Accord Housing Association. From 6 April 2021 the new merged organisation and some other companies in the group (including Westlea Housing Association) are trading with the name GreenSquareAccord.

We have created GreenSquareAccord so that we can improve services to you; invest more in local communities; extend our care and support services; and build more affordable homes.

The merger does not change our relationship with you or the services you receive. And you can expect to be dealing with the same people you did when GreenSquare and Accord were separate. There is nothing you need to do. This website will remain in place for the moment and is for GreenSquareAccord customers in the South and South West and those who were previously GreenSquare customers.

You will notice we begin to use a new logo on letters, ID badges and uniforms – and email addresses have changed. But you can expect to still see the separate GreenSquare and Accord names and logos in some places (including this website) as we start to bring services together over the months ahead.

In time, we will use the extra resources resulting from the merger to expand and improve local delivery of services, across our larger operating area. So that, together, bigger really will mean better.

You can get in touch with GreenSquareAccord by email to or by calling 0300 111 7000. Our previously-used addresses and numbers will still work too – and you can continue to contact us using ‘myGreenSquare’ account.




Your questions answered

Thank you to everyone who took the time to give us feedback during the customer consultation last year.

Here are responses to the questions asked:


Is this a money-making exercise?

We are a not-for-profit organisation, which means that unlike commercial businesses, we do not make profits for owners. All of the money we receive and generate is used to deliver services and to keep things running. We’re constantly looking for ways that we can make our money go further so we can deliver more for you with the resources we have. 

Is GreenSquare in financial trouble?

GreenSquare is financially strong; in fact, we recently announced that we have successfully obtained new funding from lenders to support us in delivering our corporate plan. (Read more here.) 

Will my rent/service charge increase?

The proposed merger won’t affect your rent or service charge or how you pay. 

Will my tenancy rights and conditions stay the same?

Yes. Your tenancy rights and conditions will remain exactly the same. Your tenancies will not become less secure.  

Will Westlea customers have a new landlord?

For tenants and shared owners with Westlea as their landlord currently, there would be no change of landlord. 

Are you also going to be putting resources into existing homes?

Yes. We absolutely plan to invest more in existing homes, and this is a commitment we make in our corporate plan, which was published in September 2019. One of the ways we will do this is by becoming more efficient in the way we operate. This will free up resources to invest in existing homes and regeneration activities and help us to build much-needed new homes. We believe that by combining resources with Accord, both organisations would benefit, meaning customers will too. 


The original questions and answers sent to all customers in August are as follows:

How would the merger happen?

The proposal is that GreenSquare Group Ltd and GreenSquare Community Housing would merge with Accord by what is called a ‘transfer of engagements’. This is when a housing association transfers all of its assets and liabilities (including their properties, tenancies and leases) into another housing association. It is an effective and relatively straightforward way of merging housing associations. GreenSquare and Accord together would create a larger and stronger organisation operating with a new name. At the same time, Westlea Housing Association Ltd would become a subsidiary of the new merged organisation – in exactly the same way as it is currently a subsidiary of GreenSquare.

Would this affect my tenancy or lease?

For tenants and shared owners of GreenSquare Group Ltd and GreenSquare Community Housing this would mean a change of landlord with you becoming tenants/shared owners of Accord – although the combined organisation would have a new name.  This change would not have any other effect on your tenancy or lease; your legal rights and the terms and conditions of your tenancy or lease would remain unchanged. For tenants and shared owners of Westlea, there would be no change of landlord and Westlea would continue to exist as a separate organisation but under the umbrella of the combined organisation rather than GreenSquare.

Would my rent or service charge be affected?

No, the proposed merger won’t affect your rent or service charge or how you pay. The charges you pay would continue to be reviewed every year, as they are at the moment, in line with your current tenancy agreement or lease. 

What about the right to buy?

If you already have the right to buy, you would not lose the right and you will continue to be able to exercise the right in the same way as before.

Would my repairs, grounds maintenance or cleaning contractors change?

There are no immediate plans to make changes to any of our other contractors – as contracts come up for renewal we’ll review what’s best for all customers.

Will I have the same contacts – my Housing Officer, for example?

Yes, although the new combined organisation will have a new name, services will continue to be delivered in the same way by the same people – and you’ll continue to get in touch with us as you do at the moment, by phone, by email or via the website.  

Why Accord?

For us, this isn’t about merging with just any housing association. We are in discussions with Accord because we believe that they share the same values and ambitions for expanding and enhancing locally-focused services to customers. We believe this merger of equals would create a stronger and more resilient organisation that’s more ‘future-proof’ and ready to deal with future challenges. Put simply, we believe we could do more together – and do it better – than we could on our own. 

The Accord and GreenSquare operating areas link together geographically (Midlands, through to Gloucestershire and Oxfordshire, across into Herefordshire and Wales and south to Wiltshire). Customers of the new organisation would be able to do mutual exchanges and transfers as you do now, with access to homes and services within this expanded area.

Tell me more about Accord.

Accord is one of the largest housing and social care organisations in the Midlands and a similar size to GreenSquare; it provides 13,000 affordable homes and supports around 80,000 people with health and social care. The group's headquarters are in West Bromwich. The group started in the West Midlands before expanding into Herefordshire and Worcestershire, and now down into Oxfordshire. Find out more here.

Will your offices be closed down?

No, there are no immediate plans to change offices. GreenSquare will retain its existing offices and Accord will keep its offices. In future we would explore the option of opening local 'hubs' as part of our extra investment in local community-focused services. 

Why would the merger mean more investment in local communities?

The larger organisation would have more resources – and increased numbers of homes in places where our current operating areas meet, including Gloucestershire and Oxfordshire. This would make it possible for us to deliver new and improved services for all, including in localities where this hasn’t always been feasible. 

Are there any disadvantages to the proposal?

We have looked carefully at the consequences of this proposal and through a process known as ‘due diligence’ we will ensure that the merger will be of no detriment to GreenSquare and its customers. One short-term disadvantage is the amount of time and resources required to achieve the merger and align the systems and people from both organisations, but this will result in the long-term benefits outlined above. Other than that, we have concluded that the proposal makes good business sense.

What are the costs associated with the merger?

Going ahead with the merger will inevitably involve staff time and external advisors’ costs in the short term. Customers will bear none of the costs of the merger which will be absorbed by the new organisation – and the savings made in the longer term will mean we are able to improve, and add to, the services customers benefit from.

How will customers be able to influence the way the new organisation operates?

We are committed to providing ways for you to get involved and help us improve our services. We are keen to hear what you think, what’s important and what we can do better. That won’t change if the merger goes ahead. Although we don’t yet know what channels or groups there might be, our commitment to you having opportunities to influence things remains. We will work with our current customer groups to make sure that your voice will continue to be heard.



Previous updates

Update – 8 January 2021

GreenSquare and Accord have confirmed executive and board designate appointments as they progress plans to merge the two organisations. Read more here.

Update – 20 October 2020

We are delighted to announce that following meetings of the Accord and GreenSquare Boards in October, both organisations have agreed to continue partnership discussions to lead to potential merger in 2021. The decision was made following a detailed period of due diligence work and extensive customer consultation and engagement which found there is substantial backing from customers for the proposed merger.

This marks the beginning of an exciting period as we now look in detail at the great opportunities that a merger could help us achieve for our customers, colleagues, and the communities with whom we work.

Combining our organisations will mean we have the scale and capacity to build hundreds more new homes each year; we will be able to increase available resource for investment in our existing homes; and we shall be able to increase the breadth of our services such as care and support, building for sale, community–led housing and modern methods of construction. We will also be able to widen our overall offer to customers.

This is a significant milestone in the process, and marks a very exciting time for both Accord and GreenSquare as we start to look in more detail at how our two housing associations could form a successful merger and create a new organisation with a larger geography but one that enhances a truly locally-based approach to customers and services.

We will share further updates as the discussions continue in the coming months.


Details of merger diagram













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